We bring together

Results & Responsibility


Experience & Curiosity

Insight & Instinct

Transparency & Growth

Opportunity & People

Passion & Perseverance

Assets & Sincerity

Business ethics & Optimisation

Cultivation & Profit

Philanthropy & Commerce

It's an ever-changing world.

This is our guideline for securing and cultivating the assets that have been entrusted to us – sincerely and with the decades to come in mind. Our firm belief is good people and good thinking through aligned and long-term partnerships combining insight and instinct, experience and curiosity. This is our way of continuously creating value for people and for the world around us.

North-East Family Office was established in 2013 by Winnie Liljeborg and Per Algot Enevoldsen, the founders of the global jewellery brand Pandora.

Headquartered in Hellerup north of Copenhagen, Denmark, North-East Family Office is a full service provider for the Family managing the Family members’ assets and handling all relevant matters, including the Family’s philanthropic engagements. In addition to the office in Denmark, we opened a branch in Singapore in 2015.

The Family’s original inspiration of combining a Northern and an Eastern way of thinking is reflected in the name and spirit as well as in the activities of the Family Office.

Click here to contact a member of the team in Denmark or in Singapore.
Click here to contact the press officer.

  • 1. Core Portfolio

  • 2. Satellite Investments

  • 3. Strategic Investments

  • 4. Hedge

Our investment strategy

We firmly believe in an active management of the assets we are entrusted. We believe that the ratio between risk and return can be optimised by continually analysing the market and acting accordingly. To minimise risk and optimise the return we spread our portfolio into different types of investments.